Subscribe
Sign in
Home
The Hit Momentum Report
Marketing
Archive
About
Latest
Top
Discussions
The "American" Top 10
There have been exactly 10 hits reach the Hot 100's Top 10 with "America" or "American" in the title. Those 10 hits give a surprisingly poignant picture…
3 hrs ago
•
Matt Bailey
Share this post
Graphs about Songs
The "American" Top 10
Copy link
Facebook
Email
Notes
More
June 2025
Where the Hell are the Hits?
Alarmingly few mass-appeal Top 10 hits have emerged so far in 2025. How few? Arguably, only one.
Jun 19
•
Matt Bailey
2
Share this post
Graphs about Songs
Where the Hell are the Hits?
Copy link
Facebook
Email
Notes
More
Five Ways Streaming has Structurally Changed Pop Music
From beginning to end, the very elements that have defined Pop songs for decades are changing. Why? To maximize the royalty payments you generate.
Jun 5
•
Matt Bailey
3
Share this post
Graphs about Songs
Five Ways Streaming has Structurally Changed Pop Music
Copy link
Facebook
Email
Notes
More
3
May 2025
When the Adults Pick the Hits
Sometimes, the tastes of grown ups dominate the top of the Hot 100. They're usually not remembered as great years for pop music. One of those times is…
May 22
•
Matt Bailey
2
Share this post
Graphs about Songs
When the Adults Pick the Hits
Copy link
Facebook
Email
Notes
More
1
Contrary to Popular Belief, Contemporary Music Still Rules
Fundamental changes in how we measure music consumption make older music suddenly look more popular. Why pundits are being irresponsible with their…
May 8
•
Matt Bailey
1
Share this post
Graphs about Songs
Contrary to Popular Belief, Contemporary Music Still Rules
Copy link
Facebook
Email
Notes
More
1
April 2025
Nine Future Gen Z Classics
While Millennials still determine our biggest hits, Generation Z is quietly embracing songs that reflect their life experiences. How will they soon…
Apr 24
•
Matt Bailey
5
Share this post
Graphs about Songs
Nine Future Gen Z Classics
Copy link
Facebook
Email
Notes
More
Is the 2K Throwback Revival Really a Thing?
Some prominent Top 40 stations have embraced the Pop, Rhythmic, and Hip Hop hits Millennials grew up with. Why isn’t the 2K Throwbacks format working…
Apr 10
•
Matt Bailey
2
Share this post
Graphs about Songs
Is the 2K Throwback Revival Really a Thing?
Copy link
Facebook
Email
Notes
More
March 2025
The 28 Biggest Alternative Classics on Spotify
The second in a series on the most-played Classics on Spotify during 2024-2025
Mar 27
•
Matt Bailey
1
Share this post
Graphs about Songs
The 28 Biggest Alternative Classics on Spotify
Copy link
Facebook
Email
Notes
More
19 Oldies Young People Love
The first in a series on the most-played Classics on Spotify during 2024-2025
Mar 13
•
Matt Bailey
Share this post
Graphs about Songs
19 Oldies Young People Love
Copy link
Facebook
Email
Notes
More
February 2025
Is Research Ruining Radio?
For decades, radio has used a marketing research tool to pick which hits to play. Lately, that research keeps the same few songs atop the charts for…
Feb 27
•
Matt Bailey
5
Share this post
Graphs about Songs
Is Research Ruining Radio?
Copy link
Facebook
Email
Notes
More
2
Sorry, Old White People: Kendrick Lamar's Halftime Show Was a Hit
Post Superbowl Spotify data shows the daily streams for Lamar's biggest tunes almost tripled compared to the previous week's daily streams.
Feb 13
•
Matt Bailey
1
Share this post
Graphs about Songs
Sorry, Old White People: Kendrick Lamar's Halftime Show Was a Hit
Copy link
Facebook
Email
Notes
More
1
Do You Have to Let it linger?
Just five songs dominated the Top 10 for over half the year in 2024. Why are hits staying around forever these days?
Feb 6
•
Matt Bailey
4
Share this post
Graphs about Songs
Do You Have to Let it linger?
Copy link
Facebook
Email
Notes
More
Share
Copy link
Facebook
Email
Notes
More
This site requires JavaScript to run correctly. Please
turn on JavaScript
or unblock scripts
