The Hit Momentum Report: November 24, 2025

Evaluating Streaming Data for Pop Music Programmers

Olivia Dan and Sombr have songs that are on fire now. Kehlani shows how slow but steady radio airplay stems slow but steady streaming growth. Plus, is K-Pop Demon Hunters’ reign finally ending?

Here are resources to get you ready to use The Hit Momentum Report:

• Quick Use Guide: You just want to know how to read and implement the report ASAP

• Complete Guide: Here, you’ll learn in detail what the report shows you and why behind our recommendations on how to use it.

Christmas music

We’re up to 15 Christmas titles for the third week in November, far ahead of previous years. Brenda Lee’s “Rockin Around The Christmas Tree” has already overtaken Mariah Carey’s “All I Want For Christmas Is You” in weekly Spotify streams in the U.S.

In years past, Mariah kicks off the Christmas cannon immediately after Halloween and remains the most-played Christmas song until some point in December, at which point Brenda rocks into first place. In 2025, Lee has taken the lead before Thanksgiving. More evidence that Little Miss Dynamite is the Real Queen of Christmas