The Hit Momentum Report: December 15, 2025

Evaluating Streaming Data for Pop Music Programmers

It’s Olivia Dean’s world this week and we’re just living in it.

Here are resources to get you ready to use The Hit Momentum Report:

• Quick Use Guide: You just want to know how to read and implement the report ASAP

• Complete Guide: Here, you’ll learn in detail what the report shows you and why behind our recommendations on how to use it.

Christmas music

Seven additional Christmas songs join the Spotify 200 this week, making 67 of the 200 most-played songs merry and bright. Streams for Christmas songs are up 19% from last week. It’s also 6% more plays for Christmas songs over the same week last December. Both Brenda Lee and Bobby Helms have overtaken Mariah Carey.