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Marcus Winston's avatar

This is easily explained, and it is not because Drake doesn’t produce hits. His songs are hits. But Drake doesn’t do bundles and he doesn’t offer multiple variants of the songs the way that other artist do and many of his songs do not get top 40 radio AirPlay. But he is a better artist and he makes better music than the other people on the list but you’re clearly biased and not ready for that conversation.

Eric's avatar

Really really loved this - Everything here so perfectly captures trends I think we’ve all been “feeling” even if we couldn’t put a number to them (until you did!) I’ve personally been very interested in how few albums can generate multiple #1s for multiple weeks based on the same trends you cited.

How did you land on 4 weeks as the cut off instead of something higher when the average is 16? 4 seems right to me, just curious!

Matt Bailey's avatar

My four-week benchmark is from observing how long songs generally have to stay in the Top 10 to receive significant radio airplay and become culturally relevant. I admit it's based on my observations, not a specific calculation, but it does seem to hold up throughout the decades. Today's 16-week average is artificially long because of the handful of songs that stay in the Top 10 however these days, such as "Lose control's" record-setting 80 weeks in the Top 10. Thanks for the astute question!

Chris Dalla Riva's avatar

Great read. Might have missed it but billboard does cap the number of streams from a single listener in a given week, although there are likely ways around that

Matt Bailey's avatar

They do. While the exact number is a trade secret, Luminate/Billboard discards data from users who stream a song multiple times per day as part of their QC process for eliminating bots.

RJ Narsavage's avatar

This was probably the BEST column yet from you. It will probably ruffle feathers and hurt the feelings of some fans of certain artists, but so be it. Maybe Billboard and the industry are reading ??

Marcus Winston's avatar

If they are, they need to do something about people that Take away from the validity of the charts with bundles and crazy amounts of variants. It causes their numbers to be exaggerated because there’s no way anyone can listen to 33 variant of an album or song. They’re just buying a product to boost the artist sales. And that has ruined the billboard charts.